An Analysis Of Digital Marketing Strategies For Brand Awareness Among Millennials. ..........................................
Additionally, among these digital strategies, content marketing is prominent. To draw in and keep an audience that is clearly defined, relevant, consistent, and authentic content must be produced. According to a 2016 report from Pew Research Center, content marketing has an increased positive impact on millennial brand awareness. ..........................................
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Additionally, digital marketing analytics gives marketers knowledge of the preferences and behavior of millennial consumers. As shown in an observational research study by Ojeda ( 2017 ), marketers can create more targeted and successful branding strategies with the help of gathered data. ..........................................
