The Value Of Competitive Analysis: A Better Understanding Of Industry Competition

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The development of understanding may be hampered by the perception of competition as a dyadic phenomenon. The exploration of various dynamics and the promotion of thoroughness in competitive analysis can be facilitated by considering competition as a multi-dimensional construct. In addition, such a strategy, unrestricted by myopia, includes disruptive innovations and non-traditional rivals, the latter of which is notoriously linked to upending industry standards, as demonstrated by the media industry's emergence of digital technology. ..........................................

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